Brand Guidelines v1.0 / Feb. 2026
Non-Destructive Innovation.
Not destruction, but refinement.
Every element that constitutes Customer Cloud's brand identity,
and the design philosophy behind it: the Wrap Model.
From Shibuya to the World.
Designed by Hiromi Maeo (enhanced Inc.) · Approved by Customer Cloud Corp.
01 — Philosophy
The concept at Customer Cloud's foundation is "Wa" — harmony and wholeness. Rather than aiming to disrupt existing structures, we form new layers of value by enveloping them from the outside. This is our design philosophy, the "Wrap Model," and everything about our brand is derived from these three principles.
Not destruction, but refinement. We do not aim to disrupt existing structures. The history, culture, and sovereignty that a nation or organization has cultivated over a long period of time — without touching those, we form new layers of value by enveloping them from the outside. This is the "Wrap Model" design philosophy. Rather than past and future, tradition and innovation standing in opposition, we design a state in which they enhance each other's value.
Our brand identity is rooted in the concept of "Kurogo" — the black-clad stagehands of traditional Japanese performing arts. On the stage, the protagonists are always our clients: nations and enterprises. We do not put ourselves in the spotlight; we dedicate ourselves to the background, maximizing the value of the protagonists. The black foundation of our color system, our serene typography, and every aspect of our conduct are guided by this pride as Kurogo.
We do not chase fleeting trends or short-term gains. Our aim is "reliability as infrastructure" that will not become outdated in 10, 20, or more years. Stripping away ornamentation and elevating the purity of meaning. Customer Cloud's design is a robust vessel for continually protecting the core of nations and enterprises, engineering enduring value that remains unshaken regardless of the era.
02 — Stance
We never unilaterally present our own solutions. What we do first is deeply decode the "context" — our counterpart's history, values, and culture. From there, we act as a catalyst to set relationships in motion, converging dispersed elements toward a single point. CONTEXT → CATALYST → CONVERGENCE. This is the protocol for every project.
We deeply decode the "Context" — our counterpart's history, values, and culture — and present a worldview in which "this choice is the only natural one." Rather than persuasion, unearthing and articulating the right answer that already exists within the counterpart is the starting point of every project.
Like a catalyst in a chemical reaction, we accelerate our counterpart's evolution through our very presence without changing our own essence. By never becoming the protagonist and ensuring that our counterpart remains center stage, we drive greater outcomes. We function quietly as infrastructure.
We converge dispersed elements toward a single point. Technology, philosophy, markets, culture — we organize intricately intertwined elements and guide them to a state where decision-making becomes possible. We find order from chaos and elevate complex challenges into simple structures.
03 — The Wrap Model
Two axes always coexist in Customer Cloud's business. Customer is immutable, and Cloud is mutable. In the value we deliver, the gravity of Valuation (asset value) and the agility of Speed coexist simultaneously. This duality is not a contradiction but the very operating principle of providing "things that keep changing" in order to protect "things that must never change."
Sovereignty, founding spirit, history. An immutable domain that must never be touched. The white circle at the center represents the client's essence, untainted by anything.
The layer that supports the Core through concepts and strategy, and serves as the interface with the outside. It stands between the Core and the outer shell, mediating the relationship between the two.
The protective boundary that envelops the Core. The outermost shell that wraps around the Core without directly touching it. All business operations are conducted upon this Wrap.
04 — Brand Umbrella
The Customer Cloud Brand Umbrella is a structure in which business operations are organized in two tiers beneath the corporate (umbrella) level: the Concept & Strategy Layer and the Implementation Layer. Domain color application is determined based on this hierarchy. Since the Concept & Strategy Layer is not confined to a specific domain, it is expressed using corporate colors.
| Tier | Business Domain | Applied Color |
|---|---|---|
| Corporate (Umbrella) | Customer Cloud Overall | Corporate Colors (Black + Dark Gray + White) |
| Concept & Strategy Layer | National Strategy Domain National Intelligence Domain |
Corporate Colors (no domain-specific color) |
| Implementation Layer | AI Domain | Sky Blue / #0095C8 |
| Finance Domain | Royal Blue / #2856A3 | |
| Urban Development Domain | Coral Orange / #E8734A | |
| Environment Domain | Emerald Green / #079173 |
05 — Symbol
The Customer Cloud symbol condenses the core philosophy — "Not destruction, but refinement. (The Wrap Model)" — into a single form. The white circle at the center represents the "Core" — the client's sanctuary — and two C-shapes envelop this Core from both sides. They are simultaneously the initials of the company name "Customer Cloud" and a visualization of the very entity that protects the client's core.
Management Perspective
The left C represents Valuation (immutable asset value), and the right C represents Speed (mutable execution velocity).
Company Name Perspective
The left C represents Customer, and the right C represents Cloud. A cloud that envelops and supports the client.
Internal Perspective
The left C represents the Sanctuary (Core), and the right C represents the Wrap (Extension). Protect the Core, extend outward.
The sanctuary that must be protected for the client. Always rendered in white, it never changes under any circumstances. The untainted white is a declaration that the client's essence is inviolable.
Two C-shapes that envelop the Core from both sides. They are Customer Cloud itself — the entity that protects and supports the client. The left C is always black; the right C is Dark Gray in corporate expression and changes to each domain color in domain expression.
The outer circumference formed by the two C's. As the layer (Wrap) that envelops the Core, it constitutes the outer shell. The black of the left C represents the immutable foundation as "Kurogo," while the variable color of the right C expresses adaptation to the business context.
06 — Construction
All values of the symbol are derived from the base unit X (symbol height = width). X is based on a square, and every element — Core, C-shapes, dividing line, and clear space — is defined as a ratio of X.
| Element | Value | Notes |
|---|---|---|
| Base Unit | X | Symbol height = width. Square-based |
| Core (White Circle) Diameter | 0.5X | Equal to logotype height Y (Y=0.5X) |
| Left C Width | 0.5X | 0.484375X for Monochrome |
| Right C Width | 0.5X | 0.484375X for Monochrome |
| C Thickness | 0.25X | |
| Monochrome Dividing Line Width | 0.03125X | |
| Clear Space | 0.5X | All sides. No text, graphics, or other logos may be placed within |
Standalone symbol use is limited to favicons, social media avatars, app icons, and environments where brand recognition is well established. The values below represent the absolute minimum sizes for standalone symbol use. For the minimum size of the logo (symbol + logotype), refer to "11 Minimum Size."
| Variation | Digital | |
|---|---|---|
| Full Color Symbol (Standalone) | 16 px | 4 mm |
| Monochrome Symbol (Standalone) | 32 px | 5 mm |
For extremely small media such as favicons and social media avatars, the clear space rule (0.5X) does not apply; follow each platform's safe area guidelines instead. Prioritize visibility above all else.
| Medium | Specification |
|---|---|
| Favicon | SVG (recommended) / ICO 64×64 / PNG 192×192 |
| Social Media Avatar | Based on unit Z: symbol width 0.6Z / margin 0.2Z |
07 — Symbol Restrictions
The Customer Cloud symbol is established based on structural design and visual aesthetics. To preserve its value, the following modifications and alterations are strictly prohibited.
08 — Logotype
The logotype "CUSTOMER CLOUD" adopts Rustica Medium from Adobe Fonts as its base font, with letterforms adjusted according to a precise numerical system. A typeface that suppresses individuality, stands quietly, and never says more than necessary. Customer Cloud exists as "Kurogo" standing beside the client, and a distinctive font was intentionally avoided to prevent strengthening visual assertion.
| Element | Value | Notes |
|---|---|---|
| Cap Height (Logotype Height) | Y = 0.5X | Equal to Core diameter |
| Stem Weight (Vertical Stroke Thickness) | A = 0.09375X | |
| Crossbar Weight (Horizontal Stroke Thickness) | B = 0.078125X | |
| Word Space | C = 0.195X | |
| Diagonal Angle | 124° | Diagonal of R / N |
The logotype must always be written as "CUSTOMER CLOUD" (all uppercase + space). customer cloud (all lowercase), Customer Cloud (title case), CustomerCloud (no space), and CUSTOMERCLOUD (no space) are all incorrect.
09 — Logo System
The Primary Logo (Horizontal), which combines the symbol with the logotype "CUSTOMER CLOUD," is the highest-priority logo form. Multiple variations — including Stacked A, Stacked B, Monochrome, and Reverse — are defined for use depending on space constraints and backgrounds.
| Element | Value |
|---|---|
| Spacing Between Symbol and Logotype | 0.25X |
| Logotype Top Margin | 0.25X |
| Logotype Bottom Margin | 0.25X |
| Logotype Height | 0.5X |
| Logotype Width | 6.25X |
| Overall Width | 7.5X |
| Variation | Symbol-Logotype Spacing | Overall Width | Usage |
|---|---|---|---|
| Stacked A (Standard) | 0.125X | 1.5625X | For near-square spaces |
| Stacked B (Enlarged) | 0.125X | 2.1875X | When logotype readability must be ensured at small sizes |
10 — Background Compatibility
Select the appropriate logo variation based on the background lightness when using the logo. WCAG 2.1 SC 1.4.11 (graphic elements at 3.0:1 or above) is applied as an internal standard.
| Background Lightness | Recommended Logo |
|---|---|
| Lightness 80–100 (White to Light Gray) | Full Color or Monochrome (Black) |
| Lightness 60–79 (Light Mid-Gray) | Monochrome (Black) recommended |
| Lightness 40–59 (Dark Mid-Gray) | Monochrome (White / Reverse) recommended |
| Lightness 0–39 (Dark Gray to Black) | Use Monochrome (White / Reverse) |
| Domain Color Background | Use White / Reverse due to insufficient contrast with the right C |
| Photo / Image Background | Place a semi-transparent panel behind the logo to ensure contrast |
11 — Minimum Size
All logo variations have a defined absolute minimum size to guarantee visibility, and a clear space of 0.5X that must be maintained around the logo. Use below the minimum size and placement of elements within the clear space are prohibited.
| Variation | Digital | |
|---|---|---|
| Full Color Primary (Horizontal) | 120 px | 30 mm |
| Full Color Stacked A | 100 px | 25 mm |
| Full Color Stacked B | 100 px | 25 mm |
| Monochrome Primary | 240 px | 37.5 mm |
| Monochrome Stacked A | 100 px | 25 mm |
| Monochrome Stacked B | 100 px | 25 mm |
0.5X in all directions (X = symbol height). No elements whatsoever — text, graphics, photographs, rules, other logos, etc. — may be placed within this zone. This also applies to page edges and bleed lines.
12 — Logo Restrictions
As an integrated unit of symbol and logotype, the logo has its own constraints in addition to the 12 symbol prohibitions. All 15 items below must be observed.
13 — Color
The corporate colors consist of three colors: Black, Dark Gray, and White. Based on the Kurogo aesthetic, they are restrained base tones that suppress assertion. Four domain colors are deployed supplementally for each business domain. Additionally, three functional colors are defined exclusively for UI information communication.
The base tone. A background color that highlights the protagonist, based on the Kurogo aesthetic. WCAG contrast ratio 21:1 (AAA). Used for the left C of the symbol, logotype, body text, and headings.
The supplementary color in corporate expression. As the standard color for the right C of the symbol, it differentiates left from right through the lightness difference with black. Contrast ratio 5.74:1 (AA).
The client's sanctuary. The untainted white is a declaration that the client's essence is inviolable. Used for the Core (symbol center circle) and reverse logo.
The flow of intelligence. The trajectory of intellect flowing through a vast ocean of data, expressed in the clear blue of the sky. Transparency — a visual declaration of the "intelligence that respects the client's core" that Customer Cloud's AI business aspires to.
The depth of trust. The financial endeavors that underpin a nation's economic foundation, expressed in azure. Not surface brilliance, but reliability as unwavering as the deep sea — the color of "the transparent layer for sovereignty" embodied by Customer Cloud's finance business.
The pulse of the earth. The activities of people flowing through cities, the warmth of the land, expressed in a coral-like warm tone. Rather than demolishing and rebuilding, we layer upon what already exists, reflecting the organic pulse of the city as color.
The cycle of life. The enduring activities of life and the cycles of nature, expressed in jade green. Even with human intervention, the power of nature itself remains undiminished — the color of the domain where the Wrap Model philosophy is communicated most intuitively.
Each domain color interpolates Shades (S-) and Tints (T-) in HSL color space, centered on the base color (S-100%). They are used for UI tonal expression, data visualization, interaction states (hover / active), and other purposes as appropriate. Below is an expansion example based on Sky Blue (#0095C8).
* Shades (S-) interpolate toward black, and Tints (T-) interpolate toward white. Each expanded color is a reference value for UI implementation; adjustments based on display environment and print conditions are recommended before use.
Functional colors are used exclusively for UI information communication. They are prohibited for brand expression (application to symbol, logo, or taglines is forbidden), and fade/shade expressions are also prohibited.
| Role | Name | HEX / RGB / CMYK | Usage |
|---|---|---|---|
| Success | Success Green | #166834 / RGB 22,104,52 CMYK 89/43/98/16 |
UI success indicators, completion notifications |
| Info | Info Blue | #194B75 / RGB 25,75,117 CMYK 95/72/28/26 |
Information display, supplementary explanations |
| Error | Alert Red | #A32828 / RGB 163,40,40 CMYK 30/98/97/12 |
UI error display, warnings, alerts |
14 — Dynamic Identity
Customer Cloud's identity functions not only as a static logo but also as a dynamic expression. The symbol's shape, left C, and Core are always invariant; only the right C (domain color) and background (dynamic expression corresponding to the domain) change. "The clear separation of the immutable and the mutable" is the essence of Customer Cloud's dynamic identity.
Symbol shape / left C (black) / Core (white) / perfect circle form. Invariant elements that visualize the operating principle: "The client is always the protagonist."
Right C color (corporate / each domain color) / background dynamic expression (3 related colors based on the domain color's primary hue).
Dynamic elements are limited to behind the symbol only. May only be used on light backgrounds with lightness of 40% or above. Dynamic range must remain within +10-15% of symbol diameter. Three or more rapid successive switches per second are prohibited (photosensitive seizure prevention).
15 — Typography
Rustica from Adobe Fonts is used for Latin text, and Source Han Sans Japanese for Japanese text. We have chosen typefaces that suppress individuality, stand quietly, and never say more than necessary. Customer Cloud's stance as "Kurogo" standing beside the client is reflected in the typeface selection as well.
CUSTOMER CLOUD
From Shibuya to the World.
| Name | Usage | Latin | Japanese |
|---|---|---|---|
| CC_R | Body text | Rustica Light | Source Han Sans Normal |
| CC_M | Headings | Rustica Regular | Source Han Sans Medium |
| CC_B | Emphasis / Headings | Rustica Medium | Source Han Sans Bold |
| Usage | Digital | |
|---|---|---|
| Body Text | 14 px or above | 7 pt or above |
| Captions | 12 px or above | 5 pt or above |
16 — Tagline
A tagline condenses the brand's intent into a single line of words. If the symbol speaks through form, the tagline speaks through language. It is deployed in three tiers: Primary / Corporate Sub / Domain Sub, and English is always used for brand expression (Japanese translations may only be used as explanatory text within sentences).
From Shibuya to the World.
Non-Destructive Innovation.
Intelligence that Respects Your Core.
Architecture for the Next Millennium.
Decode Context. Define the Core.
The Invisible Layer for Sovereignty.
Building on What Already Exists.
* Use of multiple taglines within a single medium is prohibited. Application of domain colors to taglines is also prohibited (domain colors may only be used for backgrounds and surrounding elements).
17 — Terminology
Brand name notation differs depending on context: logo, body text, or formal corporate name. Incorrect notation undermines brand consistency; always follow the official notation below.
| Context | Correct Notation | Prohibited Notation |
|---|---|---|
| Logo Notation | CUSTOMER CLOUD (all uppercase + space) |
customer cloud / Customer Cloud / CustomerCloud / CUSTOMERCLOUD |
| Body Text Notation | Customer Cloud (English) | CC (abbreviation) used in body text |
| Formal Corporate Name | Customer Cloud Corp. | Cloud Customer Corp. (incorrect word order) |
| Tagline (English) | Non-Destructive Innovation. (title case) |
Using translated taglines as brand expression |
18 — Brand Story
Customer Cloud's brand identity was reconstructed as part of a new corporate brand system announced in February 2026. With "Not destruction, but refinement. (Non-Destructive Innovation)" as its central philosophy, it was designed in collaboration with Hiromi Maeo of enhanced Inc., a Tokyo-based international branding studio.
CUSTOMER CLOUD BRAND GUIDELINES v1.0 — Published February 2026
Hiromi Maeo / enhanced Inc. — A VI / logo / brand design studio fusing Japanese aesthetic sensibility with a global market perspective
Customer Cloud Corp.
If questions arise regarding these guidelines, or if a case occurs that is not covered herein, please consult the brand administrator.
Brand Resource Request
For the use of Customer Cloud brand assets — including the logo, symbol, and taglines — within the scope of these guidelines, we accept individual consultations. If you are considering the use of brand assets for press coverage, joint ventures, or other purposes, please submit an overview of your intended use through our Contact form. We will review your request and provide further guidance.
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