Amid population decline and tightening fiscal constraints, municipal management has entered a phase of “selection and concentration.” To balance the quality of public services with resident satisfaction using limited human resources, momentum is growing to fundamentally rethink how information is communicated.
Not Operational Efficiency, but a Structural Transformation of Resident Touchpoints
Customer Cloud's proposal is not mere operational efficiency but a structural transformation of resident touchpoints themselves. By combining automated script generation with generative AI, video production using AI avatars, and simultaneous multilingual distribution across multiple channels, it shortens production time and standardizes information at the same time.
Rebuilding the Interface Between Government and Residents
Until now, municipal DX has centered on back-end reform, but this model focuses on rebuilding the interface between government and residents. In disaster-preparedness information and announcements of policy changes, speed and clarity are essential in addition to accuracy, and AI-driven video generation is positioned as new social infrastructure that makes these possible.
AI video will become a new interface
between government and residents.
In response to the staff shortages local governments face, it functions as a sustainable model that optimizes production costs and reduces the burden on staff at the same time. Among early adopters, some municipalities have begun delivering messages from their municipal leaders using AI avatars, and the approach has been confirmed to significantly compress production processes that previously required filming and editing. Its range of application is also expanding to simultaneous multilingual rollout and to areas that demand rapid response, such as disaster-preparedness alerts and notices of policy changes, pointing to new possibilities for reconnecting municipal public relations with DX.
This initiative is being advanced in collaboration with global partners including BytePlus, TRAE, WaytoAGI, and Seedance.